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1.
Advertising and promotion : An IMC approcach by Terence A. Shimp. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: South Western : Cengage Learning, 2008
Availability: Items available for loan: NLUO (1)Call number: 659.111 SHI/ADV.

2.
Advertising and promotion : an IMC approach by Terence A. Shimp. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: South-Western : Cengage Learnning, 2008
Availability: Items available for loan: NLUO (3)Call number: 659.111 SHI/ADV, ...

3.
Advertising and marketing in rural India : language, culture, and communication by Tej K. Bhatia. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi : Mcmillian, 2007
Availability: Items available for loan: NLUO (1)Call number: 659.1 BHA/ADV.

4.
Strategic advertising management by
Edition: 2nd
Material type: Continuing resource Continuing resource; Format: print
Language:
Publication details: Oxford Oxford university press 2005
Availability: Items available for loan: NLUO (1)Call number: 659.1 PER/LAR.

5.
Public service advertising : some issues and campaigns edited by K. Suresh and Mannar Indira Srinivasan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : ICFAI, 2008
Availability: Items available for loan: NLUO (1)Call number: 659.1 SUR/PUB.

6.
Icfai university press on effective advertising edited by K. Suresh and A. V. Balakrishna. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : ICFAI, 2007
Availability: Items available for loan: NLUO (3)Call number: 659.1 SUR/ICF , ...

7.
Radio as an advertising medium : riding the wave edited by Pramod Rao and Ravikant S Wawge. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : ICFAI, 2007
Availability: Items available for loan: NLUO (3)Call number: 659.142 RAO/PAD , ...

8.
Advertising : concepts and cases edited by V. Parthasarathy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : ICFAI, 2004
Availability: Items available for loan: NLUO (3)Call number: 659.1 PAR/ADV , ...

9.
Public relations and media : concepts and cases edited by Pramod Rao, Ravikant S Wawge and Kalyani Gohokar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : ICFAI, 2008
Availability: Items available for loan: NLUO (3)Call number: 659.2 RAO/PUB , ...

10.
Advergaming and ingame advertising : an introduction edited by Mary Ipe. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : ICFAI, 2008
Availability: Items available for loan: NLUO (3)Call number: 659.14 IPE/ADV , ...

11.
Advertising : trends and cases edited by Kanugovi Sreenath. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : ICFAI, 2003
Availability: Items available for loan: NLUO (3)Call number: 659.1 SRE/ADV , ...

12.
In-film advertising : brand positionong strategy edited by Prateek Kanchan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : ICFAI, 2006
Availability: Items available for loan: NLUO (3)Call number: 659.143 KAN/IN , ...

13.
Managing emotional appeal in advertising : concepts and cases edited by Pramod Rao and Ravikant S Wawge. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : ICFAI, 2008
Availability: Items available for loan: NLUO (2)Call number: 659.1 RAO/MAN , ...

14.
Out-of-home advertising in India : trends and experiences edited by I. B. Saravanan and E. Naveen Kumar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : ICFAI, 2007
Availability: Items available for loan: NLUO (3)Call number: 659.13420954 SAR/OUT, ...

15.
Reinventing advertising : the new reality edited by Neeraj Manlad. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : ICFAI, 2006
Availability: Items available for loan: NLUO (1)Call number: 659.1 MAN/REI.

16.
Visual merchandising : an introduction edited by V.V. Gopal. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : ICFAI, 2006
Availability: Items available for loan: NLUO (2)Call number: 659.15 GOP/VIS, ...

17.
Advertising management by
Edition: 5th
Material type: Text Text; Format: print ; Literary form: Not fiction
Language:
Publication details: New Delhi Pearson education 2006
Availability: Items available for loan: NLUO (1)Call number: 659.1 BAT/ADV .

18.
Advertising and marketing in rural India by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language:
Publication details: Delhi Macmillan 2007
Availability: Items available for loan: NLUO (1)Call number: 659.1 BHA/ADV .

19.
Advertising: principles and practice by
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction
Language:
Publication details: London Pearson education 2003
Availability: Items available for loan: NLUO (2)Call number: 659.1 WEL/ADV , ...

20.
Advertising and publicity by N.P. Agarwal, R.K. Tailor and Sunita Agarwal. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Jaipur : Prateeksha Pub., 2009
Availability: Items available for loan: NLUO (1)Call number: 659.1 AGA/ADV .

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