Advertising and promotion : An IMC approcach by Terence A. Shimp.

By:

Shimp, Terence A

Material type: Text

TextLanguage: English Publication details: South Western : Cengage Learning, 2008.Description: 650 pISBN:

9788131503881

Subject(s):

Advertising

DDC classification:

659.111 SHI/ADV

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Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	659.111 SHI/ADV (Browse shelf(Opens below))	Available		137

Total holds: 0

Table of Contents :
Part 1. Integrated marketing communications : processes, brand equity and the marcom environment
Part 2. The fundamental marcom decisions :targeting, positioning, objective setting, and budgeting
Part 3. Advertising management
Part 4. Promotion management, marketing-oriented public relations, and sponserships
Part 5. Marcom for new-products, store signage, and point-of-purchase communications
Index

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