Advertising and promotion : (Record no. 138)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00446nam a2200181 a 4500 |
| 005 - DATE & TIME | |
| control field | 20181027133334.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141201s2008 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9788131503881 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLUO |
| 041 ## - LANGUAGE | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 659.111 |
| Book Number | SHI/ADV |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shimp, Terence A. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion : |
| Sub Title | An IMC approcach |
| Statement of responsibility, etc. | by Terence A. Shimp. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | South Western : |
| Name of publisher, distributor, etc | Cengage Learning, |
| Date of publication, distribution, etc | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 650 p. |
| 500 ## - GENERAL NOTE | |
| General note | Table of Contents :<br/>Part 1. Integrated marketing communications : processes, brand equity and the marcom environment<br/>Part 2. The fundamental marcom decisions :targeting, positioning, objective setting, and budgeting<br/>Part 3. Advertising management<br/>Part 4. Promotion management, marketing-oriented public relations, and sponserships<br/>Part 5. Marcom for new-products, store signage, and point-of-purchase communications <br/>Index |
| 650 ## - SUBJECT | |
| Subject | Advertising. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NLUO | NLUO | 01/12/2014 | 659.111 SHI/ADV | 137 | 30/05/2019 | 01/12/2014 | Book |