Advertising and marketing in rural India : language, culture, and communication by Tej K. Bhatia.

By:

Bhatia, Tej K

Material type: Text

TextLanguage: English Publication details: Delhi : Mcmillian, 2007.Edition: 2nd edDescription: 327 pISBN:

9780230633896

Subject(s):

Advertising -- India

DDC classification:

659.1 BHA/ADV

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Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	659.1 BHA/ADV (Browse shelf(Opens below))	Available		2581

Total holds: 0

Table of Contents :
Chapter 1. Environment of rural marketing and advertising in India
Chapter 2. Language, communication, and conventional media
Chapter 3. Non-conventional media
Chapter 4. Advertising communication and language
Chapter 5. The making of a rural advertising
Chapter 6. Wall advertising : globalisation, localisation, or glocalisation
Chapter 7. Commercial advertising
Chapter 8. Social and development messages
Chapter 9. Imaging and imagining women
Chapter 10. Religion and advertising
Chapter 11. A new era of marketing and rural communication
Chapter 12. Advertising and marketing in rural India : present and future
Index

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