Advertising and marketing in rural India : (Record no. 2582)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 a 4500 |
| 005 - DATE & TIME | |
| control field | 20181101120213.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141201s9999 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9780230633896 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLUO |
| 041 ## - LANGUAGE | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 659.1 |
| Book Number | BHA/ADV |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bhatia, Tej K. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and marketing in rural India : |
| Sub Title | language, culture, and communication |
| Statement of responsibility, etc. | by Tej K. Bhatia. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Delhi : |
| Name of publisher, distributor, etc | Mcmillian, |
| Date of publication, distribution, etc | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 327 p. |
| 500 ## - GENERAL NOTE | |
| General note | Table of Contents :<br/>Chapter 1. Environment of rural marketing and advertising in India<br/>Chapter 2. Language, communication, and conventional media <br/>Chapter 3. Non-conventional media<br/>Chapter 4. Advertising communication and language<br/>Chapter 5. The making of a rural advertising<br/>Chapter 6. Wall advertising : globalisation, localisation, or glocalisation<br/>Chapter 7. Commercial advertising<br/>Chapter 8. Social and development messages<br/>Chapter 9. Imaging and imagining women<br/>Chapter 10. Religion and advertising<br/>Chapter 11. A new era of marketing and rural communication<br/>Chapter 12. Advertising and marketing in rural India : present and future<br/>Index |
| 650 ## - SUBJECT | |
| Subject | Advertising -- India. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NLUO | NLUO | 01/12/2014 | 659.1 BHA/ADV | 2581 | 30/05/2019 | 01/12/2014 | Book |