Advertising and publicity by N.P. Agarwal, R.K. Tailor and Sunita Agarwal.

By:

Agarwal, N. P

Material type: Text

TextLanguage: English Publication details: Jaipur : Prateeksha Pub., 2009.Description: 363 pISBN:

9788185819204

Subject(s):

Advertising

DDC classification:

659.1 AGA/ADV

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Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	659.1 AGA/ADV (Browse shelf(Opens below))	Available		7866

Total holds: 0

Table of Contents :
Chapter 1. Media of advertising
Chapter 2. Area of advertising
Chapter 3. Process costing
Chapter 4. Project decision
Chapter 5. Fund flow statement
Chapter 6. Cash flow statement
Chapter 7. Budgetary control
Chapter 8. Government assistance to industries
Chapter 9. Strategic management control system
Chapter 10. Corporate performance appraisal

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