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Advertising and publicity

Agarwal, N. P.

Advertising and publicity by N.P. Agarwal, R.K. Tailor and Sunita Agarwal. - Jaipur : Prateeksha Pub., 2009. - 363 p.

Table of Contents :
Chapter 1. Media of advertising
Chapter 2. Area of advertising
Chapter 3. Process costing
Chapter 4. Project decision
Chapter 5. Fund flow statement
Chapter 6. Cash flow statement
Chapter 7. Budgetary control
Chapter 8. Government assistance to industries
Chapter 9. Strategic management control system
Chapter 10. Corporate performance appraisal

ISBN: 9788185819204

Subjects--Topical Terms:
Advertising.

Dewey Class. No.: 659.1 / AGA/ADV

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