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41.
Services marketing by Govind Apte. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Oxford, 2007
Availability: Items available for loan: NLUO (2)Call number: 658.8 APT/SER, ...

42.
Marketing channels : a management view by Bert Rosenbloom. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Aunt Valia : Cengage, 2007
Availability: Items available for loan: NLUO (1)Call number: 658.87 ROS/MAR.

43.
Marketing research : concepts, practices and cases by Sunanda Easwaran and Sharmila J. Singh. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Oxford, 2006
Availability: Items available for loan: NLUO (2)Call number: 658.83 EAS/MAR, ...

44.
Consumer behaviour by
Edition: 9th
Material type: Text Text; Format: print ; Literary form: Not fiction
Language:
Publication details: New York Tata McGraw Hill 2007
Availability: Items available for loan: NLUO (2)Call number: 658.8342 HAW/CON, ...

45.
Consumer behaviour by
Material type: Continuing resource Continuing resource; Format: print
Language:
Publication details: New Delhi Cengage 2006
Availability: Items available for loan: NLUO (1)Call number: 658.8342 BLA/CON.

46.
Services and marketing : text and cases by Rajendra Nargundkar. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill, 2006
Availability: Items available for loan: NLUO (1)Call number: 658.8 NAR/SER.

47.
Services marketing: issues and cases Edited by Keka Lahiri. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : ICFAI 2007
Availability: Items available for loan: NLUO (3)Call number: 658.8 LAH/SER, ...

48.
Below the line marketing : concepts and cases edited by G. V. S. Sreedhar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : ICFAI, 2006
Availability: Items available for loan: NLUO (2)Call number: 658.8 SRE/BEL, ...

49.
Strategic marketing: concepts and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language:
Publication details: Hyderabad ICFAI 2003
Availability: Items available for loan: NLUO (1)Call number: 658.802 CHA/STR.

50.
Strategic marketing: concepts and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language:
Publication details: Hyderabad ICFAI 2003
Availability: Items available for loan: NLUO (1)Call number: 658.802 CHA/STR.

51.
Services marketing: the Indian context by R. Srinivasan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice-Hall of India, 2006
Availability: Items available for loan: NLUO (1)Call number: 658.8 SRI/SER.

52.
Total brand management : an introduction edited by Braj Mohan Chaturvedi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : ICFAI, 2004
Availability: Items available for loan: NLUO (2)Call number: 658.827 CHA/TOT, ...

53.
Brand Architecture : concepts and cases edited by R. Harish. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : ICFAI, 2008
Availability: Items available for loan: NLUO (2)Call number: 658.827 HAR/BRA, ...

54.
Marketing of insurance services in India edited by Gradha V. Krishna. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad: ICFAI, 2008
Availability: Items available for loan: NLUO (2)Call number: 658.8 KRI/MAR, ...

55.
Customer centric bussiness model : an introduction edited by B. V. S. Prasad and Kalai Selvan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : ICFAI, 2007
Availability: Items available for loan: NLUO (3)Call number: 658.82 PRA/CUS, ...

56.
Relationship marketing: an introduction by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language:
Publication details: Hyderabad ICFAI 2004
Availability: Items available for loan: NLUO (1)Call number: 658.812 LIN/REL.

57.
Startergic marketing: concepts and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language:
Publication details: Hyderabad ICFAI 2003
Availability: Items available for loan: NLUO (1)Call number: 658.802 CHA/STR.

58.
Effective B2B marketing : concepts and cases edited by K. Suresh. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : ICFAI, 2005
Availability: Items available for loan: NLUO (2)Call number: 658.8 SUR/EFF, ...

59.
ECRM : concepts and cases edited by M. Garikaparthi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : ICFAI, 2005
Availability: Items available for loan: NLUO (3)Call number: 658.8120285 GAR/E, ...

60.
Relationship marketing: an introduction edited by Adam Lindagren and B. M. Chaturvedi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : ICFAI, 2004
Availability: Items available for loan: NLUO (1)Call number: 658.812 LIN/REL.

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