Services marketing by Govind Apte.

By:

Apte, Govind

Material type: Text

TextLanguage: English Publication details: New Delhi : Oxford, 2007.Description: 440 pISBN:

9780195667585

Subject(s):

Marketing

DDC classification:

658.8 APT/SER

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Holdings ( 2 )
Title notes ( 1 )

Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	658.8 APT/SER (Browse shelf(Opens below))	Available		2597
Book	NLUO	NLUO	658.8 APT/SER (Browse shelf(Opens below))	Available		6989

Total holds: 0

Table of contents:
Chapter 1. Services : characteristics and categories
Chapter 2. Trends in service marketing
Chapter 3. Consumer behaviour
Chapter 4. Marketing mix elements for services
Chapter 5. Product, promotion, price, and distribution
Chapter 6. Role of people in services marketing
Chapter 7. Physical evidence of a service
Chapter 8. Service quality, measurement, and control
Chapter 9. Demand and supply management
Chapter 10. Marketing research in services marketing
Chapter 11. Management of the services marketing effort
Chapter 12. Service tax provisions
Appendix

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