Services marketing (Record no. 2598)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 a 4500 |
| 005 - DATE & TIME | |
| control field | 20171205122924.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141201s2007 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9780195667585 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLUO |
| 041 ## - LANGUAGE | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | APT/SER |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Apte, Govind |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing |
| Statement of responsibility, etc. | by Govind Apte. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Oxford, |
| Date of publication, distribution, etc | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 440 p. |
| 500 ## - GENERAL NOTE | |
| General note | Table of contents:<br/>Chapter 1. Services : characteristics and categories <br/>Chapter 2. Trends in service marketing <br/>Chapter 3. Consumer behaviour <br/>Chapter 4. Marketing mix elements for services <br/>Chapter 5. Product, promotion, price, and distribution<br/>Chapter 6. Role of people in services marketing <br/>Chapter 7. Physical evidence of a service <br/>Chapter 8. Service quality, measurement, and control <br/>Chapter 9. Demand and supply management <br/>Chapter 10. Marketing research in services marketing <br/>Chapter 11. Management of the services marketing effort <br/>Chapter 12. Service tax provisions <br/>Appendix |
| 650 ## - SUBJECT | |
| Subject | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NLUO | NLUO | 01/12/2014 | 658.8 APT/SER | 2597 | 30/05/2019 | 01/12/2014 | Book | |||||
| NLUO | NLUO | 01/12/2014 | 658.8 APT/SER | 6989 | 22/05/2018 | 01/12/2014 | Book |