Services marketing
Apte, Govind
Services marketing by Govind Apte. - New Delhi : Oxford, 2007. - 440 p.
Table of contents:
Chapter 1. Services : characteristics and categories
Chapter 2. Trends in service marketing
Chapter 3. Consumer behaviour
Chapter 4. Marketing mix elements for services
Chapter 5. Product, promotion, price, and distribution
Chapter 6. Role of people in services marketing
Chapter 7. Physical evidence of a service
Chapter 8. Service quality, measurement, and control
Chapter 9. Demand and supply management
Chapter 10. Marketing research in services marketing
Chapter 11. Management of the services marketing effort
Chapter 12. Service tax provisions
Appendix
9780195667585
Marketing.
658.8 / APT/SER
Services marketing by Govind Apte. - New Delhi : Oxford, 2007. - 440 p.
Table of contents:
Chapter 1. Services : characteristics and categories
Chapter 2. Trends in service marketing
Chapter 3. Consumer behaviour
Chapter 4. Marketing mix elements for services
Chapter 5. Product, promotion, price, and distribution
Chapter 6. Role of people in services marketing
Chapter 7. Physical evidence of a service
Chapter 8. Service quality, measurement, and control
Chapter 9. Demand and supply management
Chapter 10. Marketing research in services marketing
Chapter 11. Management of the services marketing effort
Chapter 12. Service tax provisions
Appendix
9780195667585
Marketing.
658.8 / APT/SER