Below the line marketing : concepts and cases edited by G. V. S. Sreedhar.

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Material type: Text

TextLanguage: English Publication details: Hyderabad : ICFAI, 2006.Description: 214 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	658.8 SRE/BEL (Browse shelf(Opens below))	Available		2856
Book	NLUO	NLUO	658.8 SRE/BEL (Browse shelf(Opens below))	Available		5185

Total holds: 0

Table of Contents:
Section 1. Concepts
Section 2. Cases
Bibliography
Index