Below the line marketing : (Record no. 2857)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00422nam a2200169 a 4500 |
| 005 - DATE & TIME | |
| control field | 20170914131149.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141201s2006 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9788131400968 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLUO |
| 041 ## - LANGUAGE | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | SRE/BEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sreedhar, G. V. S. (Ed.) |
| 245 ## - TITLE STATEMENT | |
| Title | Below the line marketing : |
| Sub Title | concepts and cases |
| Statement of responsibility, etc. | edited by G. V. S. Sreedhar. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hyderabad : |
| Name of publisher, distributor, etc | ICFAI, |
| Date of publication, distribution, etc | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 214 p. |
| 500 ## - GENERAL NOTE | |
| General note | Table of Contents:<br/>Section 1. Concepts <br/>Section 2. Cases<br/>Bibliography<br/>Index |
| 650 ## - SUBJECT | |
| Subject | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | NLUO | NLUO | 01/12/2014 | 658.8 SRE/BEL | 2856 | 30/05/2019 | 01/12/2014 | Book | |||||
| NLUO | NLUO | 01/12/2014 | 658.8 SRE/BEL | 5185 | 22/05/2018 | 01/12/2014 | Book |