Services and marketing : text and cases by Rajendra Nargundkar.

By:

Nargundkar, Rajender

Material type: Text

TextLanguage: English Publication details: New Delhi : Tata McGraw Hill, 2006.Edition: 2nd edDescription: 451 pISBN:

9780070616318

Subject(s):

Marketing

DDC classification:

658.8 NAR/SER

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Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	658.8 NAR/SER (Browse shelf(Opens below))	Available		2825

Total holds: 0

Table of Contents:
Chapter 1. Prelude to the seven P's pf services marketing
Chapter 2. Product- the first P
Chapter 3. Place- the second P
Chapter 4. Promotion- the third P
Chapter 5. Price- the fourth P
Chapter 6. People- the fifth P
Chapter 7. Physical evidence- the sixth P
Chapter 8. Process- the seventh P
Chapter 9. Integrated services strategy
Chapter 10. Globalisation of services
Chapter 11. Retailing in India and around the world
Chapter 12. Customer relationship management (CRM)
Bibliography
Index

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