Services and marketing :
Nargundkar, Rajender
Services and marketing : text and cases by Rajendra Nargundkar. - 2nd ed. - New Delhi : Tata McGraw Hill, 2006. - 451 p.
Table of Contents:
Chapter 1. Prelude to the seven P's pf services marketing
Chapter 2. Product- the first P
Chapter 3. Place- the second P
Chapter 4. Promotion- the third P
Chapter 5. Price- the fourth P
Chapter 6. People- the fifth P
Chapter 7. Physical evidence- the sixth P
Chapter 8. Process- the seventh P
Chapter 9. Integrated services strategy
Chapter 10. Globalisation of services
Chapter 11. Retailing in India and around the world
Chapter 12. Customer relationship management (CRM)
Bibliography
Index
9780070616318
Marketing.
658.8 / NAR/SER
Services and marketing : text and cases by Rajendra Nargundkar. - 2nd ed. - New Delhi : Tata McGraw Hill, 2006. - 451 p.
Table of Contents:
Chapter 1. Prelude to the seven P's pf services marketing
Chapter 2. Product- the first P
Chapter 3. Place- the second P
Chapter 4. Promotion- the third P
Chapter 5. Price- the fourth P
Chapter 6. People- the fifth P
Chapter 7. Physical evidence- the sixth P
Chapter 8. Process- the seventh P
Chapter 9. Integrated services strategy
Chapter 10. Globalisation of services
Chapter 11. Retailing in India and around the world
Chapter 12. Customer relationship management (CRM)
Bibliography
Index
9780070616318
Marketing.
658.8 / NAR/SER