Effective B2B marketing : concepts and cases edited by K. Suresh.

By:

Suresh, K. (Ed.)

Material type: Text

TextLanguage: English Publication details: Hyderabad : ICFAI, 2005.Description: 217 pISBN:

8178815001

Subject(s):

Marketing

DDC classification:

658.8 SUR/EFF

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Holdings ( 2 )
Title notes ( 1 )

Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	658.8 SUR/EFF (Browse shelf(Opens below))	Available		3014
Book	NLUO	NLUO	658.8 SUR/EFF (Browse shelf(Opens below))	Available		3015

Total holds: 0

Table of contents:
Section 1. Effective B2B marketing
Section 2. Leveraging technology
Section 3. Challenges and trends
Section 4. Cases
Bibliography
Index

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