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Effective B2B marketing :

Suresh, K. (Ed.)

Effective B2B marketing : concepts and cases edited by K. Suresh. - Hyderabad : ICFAI, 2005. - 217 p.

Table of contents:
Section 1. Effective B2B marketing
Section 2. Leveraging technology
Section 3. Challenges and trends
Section 4. Cases
Bibliography
Index

ISBN: 8178815001

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / SUR/EFF

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