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121.
Bottom of the Pyramid Markets : Concepts and Cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language:
Publication details: Hyderabad : ICFAI, 2006
Availability: Items available for loan: NLUO (2)Call number: 658.872 RAJ/BOT , ...

122.
Brand management : the emerging paradigm edited by N. M. Shanthi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : ICFAI, 2006
Availability: Items available for loan: NLUO (2)Call number: 658.827 SHA/BRA, ...

123.
Brand Building : New Dimensions edited by A. V. Balakrishna. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : ICFAI, 2008
Availability: Items available for loan: NLUO (1)Call number: 6580827 KRI/BRA .

124.
Brand revitalization : concepts and cases edited by K Suresh. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : ICFAI, 2008
Availability: Items available for loan: NLUO (1)Call number: 658.827 SUR/BRA .

125.
Business Marketing edited by S. N. Mookherjee. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : ICFAI, 2007
Availability: Items available for loan: NLUO (1)Call number: 658.8 MOO/BUS .

126.
Brand Extensions edited by Roli Sehgal. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : ICFAI, 2005
Availability: Items available for loan: NLUO (1)Call number: 658.827 SHE/BRA .

127.
Bottom of the Pyramid Market in India by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language:
Publication details: Hyderabad : ICFAI, 2008
Availability: Items available for loan: NLUO (1)Call number: 658.872 SIS/BOT .

128.
Corporate Branding : concepts and cases edited by K Suresh. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : ICFAI, 2005
Availability: Items available for loan: NLUO (4)Call number: 658.827 SUR/COR , ...

129.
CRM Implementation : a strategic approach edited by Kaushik Mukerjee. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : ICFAI, 2006
Availability: Items available for loan: NLUO (3)Call number: 658.812 MUK/CRM , ...

130.
Contemporary marketing : the changing face of marketing in 21st century edited by Tapan K Panda. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : ICFAI, 2006
Availability: Items available for loan: NLUO (3)Call number: 658.8 PAN/CON , ...

131.
FMCG Sector edited by A V Vedpuriswar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : ICFAI, 2001
Availability: Items available for loan: NLUO (3)Call number: 658.81 VED/FMC , ...

132.
Credit risk managenent by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language:
Publication details: Hyderabad ICFAI 2004
Availability: Items available for loan: NLUO (3)Call number: 658.88 KUM/CRE , ...

133.
Corporate Branding : perspectives and experiences edited by R. J. Devi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : ICFAI, 2008
Availability: Items available for loan: NLUO (2)Call number: 658.827 DEV/COR , ...

134.
Consumer behavior : implications for marketing strategies edited by G. Radha Krishna. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : ICFAI, 2004
Availability: Items available for loan: NLUO (2)Call number: 658.8342 KRI/CON , ...

135.
Customer experiential marketing : concepts and cases edited by G. V.S. Sreedhar and Amit Singh. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : ICFAI, 2006
Availability: Items available for loan: NLUO (1)Call number: 658.8 SRE/CUS .

136.
Creating Brand Personality for Success edited by Dhandapani Alagiri. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : ICFAI, 2007
Availability: Items available for loan: NLUO (1)Call number: 658.8343 ALA/CRE.

137.
Digital Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language:
Publication details: Hyderabad : ICFAI, 2003
Availability: Items available for loan: NLUO (1)Call number: 658.872 PRA/DIG .

138.
Event Based Marketing : Strategies and Cases edited by G. V. S. Sreedhar and Bala Krishna A V. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : ICFAI, 2006
Availability: Items available for loan: NLUO (3)Call number: 658.8 SRE/EVE , ...

139.
Every Business is a Service Business edited by S. S. George. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : ICFAI University Press, 2003
Availability: Items available for loan: NLUO (3)Call number: 658.812 GEO/EVE, ...

140.
Effective sales management (Vol. 1) edited by K. Suresh. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : ICFAI University Press, 2004
Availability: Items available for loan: NLUO (3)Call number: 658.81 SUR/EFF , ...

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