Brand management : the emerging paradigm edited by N. M. Shanthi.

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Material type: Text

TextLanguage: English Publication details: Hyderabad : ICFAI, 2006.Description: 272 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	658.827 SHA/BRA (Browse shelf(Opens below))	Available		5163
Book	NLUO	NLUO	658.827 SHA/BRA (Browse shelf(Opens below))	Available		5164

Total holds: 0

Table of Contents :
Section 1. Brand management : an introduction
Section 2. Branding : the emerging paradigm
Section 3. Case studies
Index