Brand management :
Shanthi, N. M. (Ed.)
Brand management : the emerging paradigm edited by N. M. Shanthi. - Hyderabad : ICFAI, 2006. - 272 p.
Table of Contents :
Section 1. Brand management : an introduction
Section 2. Branding : the emerging paradigm
Section 3. Case studies
Index
9788131403563
Marketing.
Brand management : the emerging paradigm edited by N. M. Shanthi. - Hyderabad : ICFAI, 2006. - 272 p.
Table of Contents :
Section 1. Brand management : an introduction
Section 2. Branding : the emerging paradigm
Section 3. Case studies
Index
9788131403563
Marketing.