Creating Brand Personality for Success edited by Dhandapani Alagiri.

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Material type: Text

TextLanguage: English Publication details: Hyderabad : ICFAI, 2007.Description: 205 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	658.8343 ALA/CRE (Browse shelf(Opens below))	Available		5398

Total holds: 0

Table of Contents :
Section 1. Creating personality
Section 2. Creating brand personality
Section 3. Issues and challenges
Index