Creating Brand Personality for Success (Record no. 5399)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00452nam a2200181 a 4500 |
| 005 - DATE & TIME | |
| control field | 20180213124219.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141201s2007 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9788131408841 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLUO |
| 041 ## - LANGUAGE | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8343 |
| Book Number | ALA/CRE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Alagiri, Dhandapani (Ed.) |
| 245 ## - TITLE STATEMENT | |
| Title | Creating Brand Personality for Success |
| Statement of responsibility, etc. | edited by Dhandapani Alagiri. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hyderabad : |
| Name of publisher, distributor, etc | ICFAI, |
| Date of publication, distribution, etc | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 205 p. |
| 500 ## - GENERAL NOTE | |
| General note | Table of Contents :<br/>Section 1. Creating personality<br/>Section 2. Creating brand personality<br/>Section 3. Issues and challenges<br/>Index |
| 650 ## - SUBJECT | |
| Subject | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | NLUO | NLUO | 01/12/2014 | 658.8343 ALA/CRE | 5398 | 22/05/2018 | 01/12/2014 | Book |