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Creating Brand Personality for Success

Alagiri, Dhandapani (Ed.)

Creating Brand Personality for Success edited by Dhandapani Alagiri. - Hyderabad : ICFAI, 2007. - 205 p.

Table of Contents :
Section 1. Creating personality
Section 2. Creating brand personality
Section 3. Issues and challenges
Index

ISBN: 9788131408841

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8343 / ALA/CRE

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