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Contemporary marketing : the changing face of marketing in 21st century edited by Tapan K Panda.

By: Material type: TextTextLanguage: English Publication details: Hyderabad : ICFAI, 2006.Description: 236 pISBN:
  • 9788131405505
Subject(s): DDC classification:
  • 658.8  PAN/CON
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Holdings
Item type Current library Home library Call number Status Date due Barcode Item holds
Book Book NLUO NLUO 658.8 PAN/CON (Browse shelf(Opens below)) Available 5251
Book Book NLUO NLUO 658.8 PAN/CON (Browse shelf(Opens below)) Available 5252
Book Book NLUO NLUO 658.8 PAN/CON (Browse shelf(Opens below)) Available 5253
Total holds: 0

Table of Contents :
Section 1. Branding and advertising
Section 2. Marketing
Section 3. Customer relationship management
Index

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