Contemporary marketing :
Panda, Tapan K.(Ed.)
Contemporary marketing : the changing face of marketing in 21st century edited by Tapan K Panda. - Hyderabad : ICFAI, 2006. - 236 p.
Table of Contents :
Section 1. Branding and advertising
Section 2. Marketing
Section 3. Customer relationship management
Index
9788131405505
Marketing--Management.
658.8 / PAN/CON
Contemporary marketing : the changing face of marketing in 21st century edited by Tapan K Panda. - Hyderabad : ICFAI, 2006. - 236 p.
Table of Contents :
Section 1. Branding and advertising
Section 2. Marketing
Section 3. Customer relationship management
Index
9788131405505
Marketing--Management.
658.8 / PAN/CON