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Contemporary marketing : (Record no. 5252)

MARC details
000 -LEADER
fixed length control field	00429nam a2200181 a 4500
005 - DATE & TIME
control field	20171024114719.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	141201s2006 xx 000 0 und d
020 ## - ISBN
International Standard Book Number	9788131405505
040 ## - CATALOGING SOURCE
Original cataloging agency	NLUO
041 ## - LANGUAGE
Language	English
082 ## - DDC NUMBER
Classification number	658.8
Book Number	PAN/CON
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Panda, Tapan K.(Ed.)
245 ## - TITLE STATEMENT
Title	Contemporary marketing :
Sub Title	the changing face of marketing in 21st century
Statement of responsibility, etc.	edited by Tapan K Panda.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Hyderabad :
Name of publisher, distributor, etc	ICFAI,
Date of publication, distribution, etc	2006.
300 ## - PHYSICAL DESCRIPTION
Pages	236 p.
500 ## - GENERAL NOTE
General note	Table of Contents :<br/>Section 1. Branding and advertising<br/>Section 2. Marketing <br/>Section 3. Customer relationship management<br/>Index
650 ## - SUBJECT
Subject	Marketing--Management.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Book

Holdings
Location (home branch)	Sublocation or collection (holding branch)	Date acquired	Koha full call number	Barcode (Accession No.)	Koha date last seen	Price effective from	Koha item type
NLUO	NLUO	01/12/2014	658.8 PAN/CON	5251	22/05/2018	01/12/2014	Book
NLUO	NLUO	01/12/2014	658.8 PAN/CON	5252	22/05/2018	01/12/2014	Book
NLUO	NLUO	01/12/2014	658.8 PAN/CON	5253	22/05/2018	01/12/2014	Book