Consumer behavior : implications for marketing strategies edited by G. Radha Krishna.
Material type: TextLanguage: English Publication details: Hyderabad : ICFAI, 2004.Description: 215 pISBN:- 81788140448
- 658.8342 KRI/CON
Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Book | NLUO | NLUO | 658.8342 KRI/CON (Browse shelf(Opens below)) | Available | 5344 | |||
Book | NLUO | NLUO | 658.8342 KRI/CON (Browse shelf(Opens below)) | Available | 5345 |
Total holds: 0
Table of contents:
Section 1. Understanding consumer behavior
Section 2. Consumer behavior applications
Bibliography
Index