Consumer behavior :
Radha Krishna, G. (Ed.)
Consumer behavior : implications for marketing strategies edited by G. Radha Krishna. - Hyderabad : ICFAI, 2004. - 215 p.
Table of contents:
Section 1. Understanding consumer behavior
Section 2. Consumer behavior applications
Bibliography
Index
81788140448
Marketing.
658.8342 / KRI/CON
Consumer behavior : implications for marketing strategies edited by G. Radha Krishna. - Hyderabad : ICFAI, 2004. - 215 p.
Table of contents:
Section 1. Understanding consumer behavior
Section 2. Consumer behavior applications
Bibliography
Index
81788140448
Marketing.
658.8342 / KRI/CON