Image from Amazon.com
Stratagem : cases on retail, products, services, and trends by Meenakshi Radhakrishnan-Swami.
Material type:
TextLanguage: English Publication details: New Delhi : Tata McGraw Hill, 2007.Description: 354 pISBN: - 9780070617612
- 658.8 RAD/STR
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
Book
|
NLUO | NLUO | 658.8 RAD/STR (Browse shelf(Opens below)) | Available | 7205 |
Total holds: 0
Browsing NLUO shelves Close shelf browser (Hides shelf browser)
| No cover image available | No cover image available | No cover image available |
|
|
|
|
||
| 658.8 PAR/NON Nonprofit marketing (Vol.2) | 658.8 PAR/NON Nonprofit marketing (Vol.3) | 658.8 PAT/NOT Notes on Principles and Practices of Marketing Management | 658.8 RAD/STR Stratagem : | 658.8 RAJ/NEW New age marketing | 658.8 RAJ/NEW New age marketing | 658.8 RAM/MAR Marketing management : |
Table of Contents:
Chapter 1. Retail
Chapter 2. Brands
Chapter 3. Auto and consumer durables
Chapter 4. Services
Chapter 5. Corporate
Chapter 6. Trends