Stratagem : cases on retail, products, services, and trends by Meenakshi Radhakrishnan-Swami.

Material type: Text

TextLanguage: English Publication details: New Delhi : Tata McGraw Hill, 2007.Description: 354 pISBN:

9780070617612

Subject(s):

Marketing

DDC classification:

658.8 RAD/STR

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Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	658.8 RAD/STR (Browse shelf(Opens below))	Available		7205

Total holds: 0

Table of Contents:
Chapter 1. Retail
Chapter 2. Brands
Chapter 3. Auto and consumer durables
Chapter 4. Services
Chapter 5. Corporate
Chapter 6. Trends

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