Stratagem : (Record no. 7207)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00355nam a2200157 a 4500 |
| 005 - DATE & TIME | |
| control field | 20171104113713.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141201s2007 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9780070617612 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLUO |
| 041 ## - LANGUAGE | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | RAD/STR |
| 245 ## - TITLE STATEMENT | |
| Title | Stratagem : |
| Sub Title | cases on retail, products, services, and trends |
| Statement of responsibility, etc. | by Meenakshi Radhakrishnan-Swami. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Tata McGraw Hill, |
| Date of publication, distribution, etc | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 354 p. |
| 500 ## - GENERAL NOTE | |
| General note | Table of Contents:<br/>Chapter 1. Retail<br/>Chapter 2. Brands<br/>Chapter 3. Auto and consumer durables<br/>Chapter 4. Services<br/>Chapter 5. Corporate<br/>Chapter 6. Trends |
| 650 ## - SUBJECT | |
| Subject | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NLUO | NLUO | 01/12/2014 | 658.8 RAD/STR | 7205 | 22/05/2018 | 01/12/2014 | Book |