Stratagem :
Stratagem : cases on retail, products, services, and trends
by Meenakshi Radhakrishnan-Swami.
- New Delhi : Tata McGraw Hill, 2007.
- 354 p.
Table of Contents:
Chapter 1. Retail
Chapter 2. Brands
Chapter 3. Auto and consumer durables
Chapter 4. Services
Chapter 5. Corporate
Chapter 6. Trends
9780070617612
Marketing.
658.8 / RAD/STR
Table of Contents:
Chapter 1. Retail
Chapter 2. Brands
Chapter 3. Auto and consumer durables
Chapter 4. Services
Chapter 5. Corporate
Chapter 6. Trends
9780070617612
Marketing.
658.8 / RAD/STR