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Advertising law and ethics by P. B. Sawant.
Material type:
TextLanguage: Publication details: Delhi : Universal, 2002.Description: 414 pISBN: - 9788175342705
- 343.082 SAW/ADV
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NLUO | NLUO | 343.082 SAW/ADV (Browse shelf(Opens below)) | Available | 701 |
Total holds: 0
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| 343.08 SAT/RTA RTAs & FTAs : | 343.08 SAU/PRE Preferential liberalization of trade in services : | 343.08 SCH/UND Understanding international trade law | 343.082 SAW/ADV Advertising law and ethics | 343.083 MAR/TRA Transfer Pricing of Intangibles | 343.085562182 GOL/SHI Ship sale and purchase | 343.087 International trade law |
Table of contents:
Chapter 1. Power of advertising
Chapter 2. Right media right advertisement
Chapter 3. Advertising agencies and brand managers
Chapter 4. Future of global advertising
Chapter 5. The Indian advertising scene
Chapter 6. Advertising regulations and laws
Chapter 7. Advertising regulation and ethics in India
Chapter 8. Advertising codes of various other countries grouped subject-wise
Chapter 9. Do's and dont's for Indian advertiser
Epilogue
Appendices