Advertising law and ethics (Record no. 702)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00940nam a2200193 a 4500 |
| 005 - DATE & TIME | |
| control field | 20160929102430.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141201s2002 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9788175342705 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLUO |
| 041 ## - LANGUAGE | |
| Language | |
| 082 ## - DDC NUMBER | |
| Classification number | 343.082 |
| Book Number | SAW/ADV |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sawant, P. B. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising law and ethics |
| Statement of responsibility, etc. | by P. B. Sawant. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Delhi : |
| Name of publisher, distributor, etc | Universal, |
| Date of publication, distribution, etc | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 414 p. |
| 500 ## - GENERAL NOTE | |
| General note | Table of contents:<br/>Chapter 1. Power of advertising<br/>Chapter 2. Right media right advertisement<br/>Chapter 3. Advertising agencies and brand managers<br/>Chapter 4. Future of global advertising<br/>Chapter 5. The Indian advertising scene<br/>Chapter 6. Advertising regulations and laws<br/>Chapter 7. Advertising regulation and ethics in India<br/>Chapter 8. Advertising codes of various other countries grouped subject-wise<br/>Chapter 9. Do's and dont's for Indian advertiser<br/>Epilogue<br/>Appendices |
| 650 ## - SUBJECT | |
| Subject | Trade Law. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NLUO | NLUO | 01/12/2014 | 2 | 343.082 SAW/ADV | 701 | 30/05/2019 | 16/08/2015 | 01/12/2014 | Book |