Advertising law and ethics
Sawant, P. B.
Advertising law and ethics by P. B. Sawant. - Delhi : Universal, 2002. - 414 p.
Table of contents:
Chapter 1. Power of advertising
Chapter 2. Right media right advertisement
Chapter 3. Advertising agencies and brand managers
Chapter 4. Future of global advertising
Chapter 5. The Indian advertising scene
Chapter 6. Advertising regulations and laws
Chapter 7. Advertising regulation and ethics in India
Chapter 8. Advertising codes of various other countries grouped subject-wise
Chapter 9. Do's and dont's for Indian advertiser
Epilogue
Appendices
9788175342705
Trade Law.
343.082 / SAW/ADV
Advertising law and ethics by P. B. Sawant. - Delhi : Universal, 2002. - 414 p.
Table of contents:
Chapter 1. Power of advertising
Chapter 2. Right media right advertisement
Chapter 3. Advertising agencies and brand managers
Chapter 4. Future of global advertising
Chapter 5. The Indian advertising scene
Chapter 6. Advertising regulations and laws
Chapter 7. Advertising regulation and ethics in India
Chapter 8. Advertising codes of various other countries grouped subject-wise
Chapter 9. Do's and dont's for Indian advertiser
Epilogue
Appendices
9788175342705
Trade Law.
343.082 / SAW/ADV