Advertising law and ethics by P. B. Sawant.

By:

Sawant, P. B

Material type: Text

TextLanguage: Publication details: Delhi : Universal, 2002.Description: 414 pISBN:

9788175342705

Subject(s):

Trade Law

DDC classification:

343.082 SAW/ADV

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Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	343.082 SAW/ADV (Browse shelf(Opens below))	Available		701

Total holds: 0

Table of contents:
Chapter 1. Power of advertising
Chapter 2. Right media right advertisement
Chapter 3. Advertising agencies and brand managers
Chapter 4. Future of global advertising
Chapter 5. The Indian advertising scene
Chapter 6. Advertising regulations and laws
Chapter 7. Advertising regulation and ethics in India
Chapter 8. Advertising codes of various other countries grouped subject-wise
Chapter 9. Do's and dont's for Indian advertiser
Epilogue
Appendices

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