Principles of marketing by Philip Kotler and Gary Armstrong.

By:

Kotler, Philip

Contributor(s):

Armstrong, Gary

Material type: Text

TextLanguage: English Publication details: South Asia : Pearson education, 2006.Edition: 11th edDescription: pages variesISBN:

9788177581072

Subject(s):

Marketing

DDC classification:

658.8 KOT/PRI

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 2 )
Title notes ( 1 )

Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	658.8 KOT/PRI (Browse shelf(Opens below))	Available		6978
Book	NLUO	NLUO	658.8 KOT/PRI (Browse shelf(Opens below))	Available		6979

Total holds: 0

Browsing NLUO shelves Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.8 KOT/MAR Marketing Management	658.8 KOT/MAR Marketing Management	658.8 KOT/MAR Marketing Management	658.8 KOT/PRI Principles of marketing	658.8 KOT/PRI Principles of marketing	658.8 KOT/MAR Marketing management : an Asian perspective	658.8 KOT/MAR Marketing management : an Asian perspective	Next

Table of contents:
Part 1. Defining Marketing and the Marketing Process
Part 2. Understanding the Marketplace and Consumers
Part 3. Designing a Customer-Driven Marketing Strategy and Marketing Mix
Part 4. Extending Marketing
Appendix
Index

Place hold
Print
Request article
Add to your cart (remove)
Save record
BIBTEX Dublin Core ISBD MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8)
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)