Principles of marketing
Kotler, Philip
Principles of marketing by Philip Kotler and Gary Armstrong. - 11th ed. - South Asia : Pearson education, 2006. - pages varies
Table of contents:
Part 1. Defining Marketing and the Marketing Process
Part 2. Understanding the Marketplace and Consumers
Part 3. Designing a Customer-Driven Marketing Strategy and Marketing Mix
Part 4. Extending Marketing
Appendix
Index
9788177581072
Marketing.
658.8 / KOT/PRI
Principles of marketing by Philip Kotler and Gary Armstrong. - 11th ed. - South Asia : Pearson education, 2006. - pages varies
Table of contents:
Part 1. Defining Marketing and the Marketing Process
Part 2. Understanding the Marketplace and Consumers
Part 3. Designing a Customer-Driven Marketing Strategy and Marketing Mix
Part 4. Extending Marketing
Appendix
Index
9788177581072
Marketing.
658.8 / KOT/PRI