Principles of marketing by Philip Kotler and Gary Armstrong.

By:

Kotler, Philip

Contributor(s):

Armstrong, Gary

Material type: Text

TextLanguage: English Publication details: South Asia : Pearson education, 2006.Edition: 11th edDescription: pages variesISBN:

9788177581072

Subject(s):

Marketing

DDC classification:

658.8 KOT/PRI

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Holdings ( 2 )
Title notes ( 1 )

Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	658.8 KOT/PRI (Browse shelf(Opens below))	Available		6978
Book	NLUO	NLUO	658.8 KOT/PRI (Browse shelf(Opens below))	Available		6979

Total holds: 0

Table of contents:
Part 1. Defining Marketing and the Marketing Process
Part 2. Understanding the Marketplace and Consumers
Part 3. Designing a Customer-Driven Marketing Strategy and Marketing Mix
Part 4. Extending Marketing
Appendix
Index

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