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Principles of marketing (Record no. 6980)

MARC details
000 -LEADER
fixed length control field	00429nam a2200181 a 4500
005 - DATE & TIME
control field	20180105123512.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	141201s2006 xx 000 0 und d
020 ## - ISBN
International Standard Book Number	9788177581072
040 ## - CATALOGING SOURCE
Original cataloging agency	NLUO
041 ## - LANGUAGE
Language	English
082 ## - DDC NUMBER
Classification number	658.8
Book Number	KOT/PRI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip
245 ## - TITLE STATEMENT
Title	Principles of marketing
Statement of responsibility, etc.	by Philip Kotler and Gary Armstrong.
250 ## - EDITION STATEMENT
Edition statement	11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	South Asia :
Name of publisher, distributor, etc	Pearson education,
Date of publication, distribution, etc	2006.
300 ## - PHYSICAL DESCRIPTION
Pages	pages varies
500 ## - GENERAL NOTE
General note	Table of contents:<br/>Part 1. Defining Marketing and the Marketing Process<br/>Part 2. Understanding the Marketplace and Consumers<br/>Part 3. Designing a Customer-Driven Marketing Strategy and Marketing Mix<br/>Part 4. Extending Marketing<br/>Appendix<br/>Index<br/>
650 ## - SUBJECT
Subject	Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Added Entry Personal Name	Armstrong, Gary
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Book

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Location (home branch)	Sublocation or collection (holding branch)	Date acquired	Koha issues (times borrowed)	Koha full call number	Barcode (Accession No.)	Koha date last seen	Koha date last borrowed	Price effective from	Koha item type
				NLUO	NLUO	01/12/2014	3	658.8 KOT/PRI	6978	22/05/2018	14/09/2017	01/12/2014	Book
				NLUO	NLUO	01/12/2014	4	658.8 KOT/PRI	6979	22/05/2018	14/09/2017	01/12/2014	Book