Creating Brand Personality for Success edited by Dhandapani Alagiri.
Material type: TextLanguage: English Publication details: Hyderabad : ICFAI, 2007.Description: 205 pISBN:- 9788131408841
- 658.8343 ALA/CRE
Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
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Book | NLUO | NLUO | 658.8343 ALA/CRE (Browse shelf(Opens below)) | Available | 5398 |
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658.8342 SCH/CON Consumer behavior | 658.8342 SCH/CON Consumer behaviour succeed for yourself | 658.8342 TAH/NEU Neuromarketing : | 658.8343 ALA/CRE Creating Brand Personality for Success | 658.8343 JAY/ICF Customer retention management: | 658.8343 JAY/ICF Customer retention management: | 658.8343 JAY/ICF Customer retention management: |
Table of Contents :
Section 1. Creating personality
Section 2. Creating brand personality
Section 3. Issues and challenges
Index