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Consumer behavior : implications for marketing strategies edited by G. Radha Krishna.

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Material type: Text

TextLanguage: English Publication details: Hyderabad : ICFAI, 2004.Description: 215 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	658.8342 KRI/CON (Browse shelf(Opens below))	Available		5344
Book	NLUO	NLUO	658.8342 KRI/CON (Browse shelf(Opens below))	Available		5345

Total holds: 0

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Table of contents:
Section 1. Understanding consumer behavior
Section 2. Consumer behavior applications
Bibliography
Index