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Innovation in marketing edited by Anshul Kaushesh.
Material type:
TextLanguage: English Publication details: Hyderabad : ICFAI, 2004.Description: 182 pISBN: - 8178811553
- 658.8 KAU/INN
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NLUO | NLUO | 658.8 KAU/INN (Browse shelf(Opens below)) | Available | 4664 | |||
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Book
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NLUO | NLUO | 658.8 KAU/INN (Browse shelf(Opens below)) | Available | 4665 | |||
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Book
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NLUO | NLUO | 658.8 KAU/INN (Browse shelf(Opens below)) | Available | 4666 |
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| 658.8 JAI/MAR Marketing strategy | 658.8 JOH/CAS Case studies on corporates going Green: issues and challenges | 658.8 KAM/MEA Measuring marketing performance | 658.8 KAU/INN Innovation in marketing | 658.8 KAU/INN Innovation in marketing | 658.8 KAU/INN Innovation in marketing | 658.8 KOT/MAR Marketing management : an Asian perspective |
Table of Contents:
Section 1. Managing innovations
Section 2. Innovations in marketing
Section 3. Innovations in marketing mix
Section 4. Innovations in branding
Section 5. Industry perspectives