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Innovation in marketing (Record no. 4665)

MARC details
000 -LEADER
fixed length control field	00426nam a2200181 a 4500
005 - DATE & TIME
control field	20170911115323.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	141201s2003 xx 000 0 und d
020 ## - ISBN
International Standard Book Number	8178811553
040 ## - CATALOGING SOURCE
Original cataloging agency	NLUO
041 ## - LANGUAGE
Language	English
082 ## - DDC NUMBER
Classification number	658.8
Book Number	KAU/INN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kaushesh, Anshul (Ed.)
245 ## - TITLE STATEMENT
Title	Innovation in marketing
Statement of responsibility, etc.	edited by Anshul Kaushesh.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Hyderabad :
Name of publisher, distributor, etc	ICFAI,
Date of publication, distribution, etc	2004.
300 ## - PHYSICAL DESCRIPTION
Pages	182 p.
500 ## - GENERAL NOTE
General note	Table of Contents:<br/>Section 1. Managing innovations<br/>Section 2. Innovations in marketing<br/>Section 3. Innovations in marketing mix<br/>Section 4. Innovations in branding<br/>Section 5. Industry perspectives
650 ## - SUBJECT
Subject	Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Book

Holdings
Location (home branch)	Sublocation or collection (holding branch)	Date acquired	Koha full call number	Barcode (Accession No.)	Koha date last seen	Price effective from	Koha item type
NLUO	NLUO	01/12/2014	658.8 KAU/INN	4664	22/05/2018	01/12/2014	Book
NLUO	NLUO	01/12/2014	658.8 KAU/INN	4665	22/05/2018	01/12/2014	Book
NLUO	NLUO	01/12/2014	658.8 KAU/INN	4666	22/05/2018	01/12/2014	Book