Innovation in marketing edited by Anshul Kaushesh.

By:

Kaushesh, Anshul (Ed.)

Material type: Text

TextLanguage: English Publication details: Hyderabad : ICFAI, 2004.Description: 182 pISBN:

8178811553

Subject(s):

Marketing

DDC classification:

658.8 KAU/INN

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Holdings ( 3 )
Title notes ( 1 )

Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Book	NLUO	NLUO	658.8 KAU/INN (Browse shelf(Opens below))	Available	4664
Book	NLUO	NLUO	658.8 KAU/INN (Browse shelf(Opens below))	Available	4665
Book	NLUO	NLUO	658.8 KAU/INN (Browse shelf(Opens below))	Available	4666

Total holds: 0

Table of Contents:
Section 1. Managing innovations
Section 2. Innovations in marketing
Section 3. Innovations in marketing mix
Section 4. Innovations in branding
Section 5. Industry perspectives

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