Innovation in marketing
Kaushesh, Anshul (Ed.)
Innovation in marketing edited by Anshul Kaushesh. - Hyderabad : ICFAI, 2004. - 182 p.
Table of Contents:
Section 1. Managing innovations
Section 2. Innovations in marketing
Section 3. Innovations in marketing mix
Section 4. Innovations in branding
Section 5. Industry perspectives
8178811553
Marketing.
658.8 / KAU/INN
Innovation in marketing edited by Anshul Kaushesh. - Hyderabad : ICFAI, 2004. - 182 p.
Table of Contents:
Section 1. Managing innovations
Section 2. Innovations in marketing
Section 3. Innovations in marketing mix
Section 4. Innovations in branding
Section 5. Industry perspectives
8178811553
Marketing.
658.8 / KAU/INN