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Brand management : financial perspective edited by Santanu Ray.
Material type:
TextLanguage: English Publication details: Hyderabad : ICFAI, 2007.Description: 217 pISBN: - 9788131406274
- 658.827 RAY/BRA
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
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NLUO | NLUO | 658.827 RAY/BRA (Browse shelf(Opens below)) | Available | 3892 | |||
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Book
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NLUO | NLUO | 658.827 RAY/BRA (Browse shelf(Opens below)) | Available | 3893 | |||
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Book
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NLUO | NLUO | 658.827 RAY/BRA (Browse shelf(Opens below)) | Available | 3894 |
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| 658.827 PAN/BRA Branding : | 658.827 PAN/BRA Branding : | 658.827 PAN/BRA Branding : | 658.827 RAY/BRA Brand management : | 658.827 RAY/BRA Brand management : | 658.827 RAY/BRA Brand management : | 658.827 SAN/ICF ICFAI university press on branding practices |
Table of Contents :
Section 1. Integrating brand management with financial strategies
Section 2. Beyond brand management - towards value creation
Index