Brand management :
Ray, Santanu (Ed.)
Brand management : financial perspective edited by Santanu Ray. - Hyderabad : ICFAI, 2007. - 217 p.
Table of Contents :
Section 1. Integrating brand management with financial strategies
Section 2. Beyond brand management - towards value creation
Index
9788131406274
Marketing.
658.827 / RAY/BRA
Brand management : financial perspective edited by Santanu Ray. - Hyderabad : ICFAI, 2007. - 217 p.
Table of Contents :
Section 1. Integrating brand management with financial strategies
Section 2. Beyond brand management - towards value creation
Index
9788131406274
Marketing.
658.827 / RAY/BRA