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Brand management : (Record no. 3893)

MARC details
000 -LEADER
fixed length control field	00410nam a2200169 a 4500
005 - DATE & TIME
control field	20180213133950.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	141201s2007 xx 000 0 und d
020 ## - ISBN
International Standard Book Number	9788131406274
040 ## - CATALOGING SOURCE
Original cataloging agency	NLUO
041 ## - LANGUAGE
Language	English
082 ## - DDC NUMBER
Classification number	658.827
Book Number	RAY/BRA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Ray, Santanu (Ed.)
245 ## - TITLE STATEMENT
Title	Brand management :
Sub Title	financial perspective
Statement of responsibility, etc.	edited by Santanu Ray.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Hyderabad :
Name of publisher, distributor, etc	ICFAI,
Date of publication, distribution, etc	2007.
300 ## - PHYSICAL DESCRIPTION
Pages	217 p.
500 ## - GENERAL NOTE
General note	Table of Contents :<br/>Section 1. Integrating brand management with financial strategies<br/>Section 2. Beyond brand management - towards value creation <br/>Index
650 ## - SUBJECT
Subject	Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Book

Holdings
Location (home branch)	Sublocation or collection (holding branch)	Date acquired	Koha full call number	Barcode (Accession No.)	Koha date last seen	Price effective from	Koha item type
NLUO	NLUO	01/12/2014	658.827 RAY/BRA	3892	22/05/2018	01/12/2014	Book
NLUO	NLUO	01/12/2014	658.827 RAY/BRA	3893	22/05/2018	01/12/2014	Book
NLUO	NLUO	01/12/2014	658.827 RAY/BRA	3894	22/05/2018	01/12/2014	Book