Brand management : financial perspective edited by Santanu Ray.

By:

Ray, Santanu (Ed.)

Material type: Text

TextLanguage: English Publication details: Hyderabad : ICFAI, 2007.Description: 217 pISBN:

9788131406274

Subject(s):

Marketing

DDC classification:

658.827 RAY/BRA

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 3 )
Title notes ( 1 )

Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Book	NLUO	NLUO	658.827 RAY/BRA (Browse shelf(Opens below))	Available	3892
Book	NLUO	NLUO	658.827 RAY/BRA (Browse shelf(Opens below))	Available	3893
Book	NLUO	NLUO	658.827 RAY/BRA (Browse shelf(Opens below))	Available	3894

Total holds: 0

Table of Contents :
Section 1. Integrating brand management with financial strategies
Section 2. Beyond brand management - towards value creation
Index

Place hold
Print
Request article
Add to your cart (remove)
Save record
BIBTEX Dublin Core ISBD MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8)
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)